Meet our Honoree
A native Atlantan, Gordon Ford was born and raised in Forest Park where he grew up watching his father and Clayton County’s first veterinarian care for small animals. He received his BA in Economics from Furman University. In 1978, in the early era of development and commercialization of hip and knee replacements he started his Atlanta based orthopedic implant distributorship. From humble beginnings as a two man operation with zero sales his company CrossLink Orthopaedics has grown to become the nation’s leading orthopaedic implant distributorship with over 360 employees and $400M in annual sales. Over the years Gordon has witnessed incredible improvements in the state-of-the-art of orthopaedic implants, surgical techniques, and patient care and considers it a huge honor and privilege to have worked with so many outstanding surgeons and healthcare professionals in Georgia and the southeastern states during this time.
The founding principle for Crosslink under Gordon's leadership has been for his team to "make life easier" for their orthopaedic and neurosurgeon customers by, among other things, making sure every implant and every instrument the surgeon and his or her team may possibly need is available for every surgery, every day so the patient can be the highest priority and complete focus of the surgeon. In 2017 CrossLink’s 250+ representatives provided device logistics and were present in surgery for approximately 50,000 total knee and total hip replacement procedures as well as tens of thousands of spine, trauma, foot & ankle, sports medicine, and regenerative medicine procedures. During Gordon's 40 years in the industry as an exclusive distributor for Stryker Corporation his company Crosslink Orthopaedics has touched well over 1 million patients' lives.
An exciting and relatively new focus in the Orthopaedic community and for CrossLink Orthopaedics is the budding field of regenerative medicine as it holds promise for reducing pain, restoring function and perhaps delaying or precluding the need for surgery in patients with arthritis and other musculoskeletal conditions or injury. Regenerative medicine procedures are most commonly performed same day by harvesting, processing, and injecting components of the patient's own blood, bone marrow or adipose tissue (fat) at the patient’s specific site of injury, often using ultrasound guidance. In some instances minimally manipulated injectable amniotic fluid allograft may be used in lieu of a patient’s own tissue. It is Gordon’s strong belief that an increasing percent of future orthopaedic care will be delivered through a needle rather than through an incision.
In 2005 Gordon also founded WebOps, an Atlanta based medical device logistics software company. WebOps has recently partnered with UPS in creating a specialized implantable medical device 3PL (third party logistics) offering for implantable medical device manufacturers aimed at improving service levels and reducing costs in the US healthcare delivery system.
Gordon has been honored to receive the Georgia Chapter of the Crohns and Colitis Foundation of America "Citizen of the Year" Award, he has served on the Metro Atlanta Chamber of Commerce Bioscience - Health IT Leadership Council, and has also served as an Elder at Shallowford Presbyterian Church.
Gordon and his wife Regina reside in Buckhead. Their three daughters, Lindsay, Annalise and Katherine all graduated from Pace Academy. Lindsay and Katherine live in Atlanta and work for Children's Healthcare of Atlanta and Annalise works for WebOps out of Salt Lake City.
Gordon enjoys travel, tennis, running, genealogy, and collecting historic documents and signatures.
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